Regional Sales Manager (Atlanta, Philadelphia, Dallas, Los Angeles, Chicago, Charlotte, or Cincinnati)

Position Summary

The Regional Sales Manager role at Nuclein is responsible for driving direct and distributor sales within their assigned region, ensuring the achievement of cartridge/consumable revenue objectives and system placement targets for the DASH® Rapid PCR platform.  Reporting directly to the Vice President of Sales, the Regional Sales Manager will execute region-specific sales strategies, build and maintain strong relationships with customers, distributor partners, and key accounts operating within their assigned region, as well as contribute to the overall growth and success of their assigned sales area.  This role requires developing, managing, and maintaining accurate and up-to-date sales forecasts to meet or exceed assigned regional objectives.

Essential Duties and Responsibilities 

Territory Sales and Strategy Execution:

·       Drive sales of DASH® cartridges, consumables, and system placements within the assigned region.

·       Ownership of the entire sales process including prospecting, qualification, positioning/value creation, product demonstration, pricing proposal, negotiation/contracting, implementation, and account management.

·       Develop and execute sales strategies that align with regional, area, and company-wide objectives.

·       Collaborate with the Vice President of Sales to create and implement tactical plans for regional growth and expansion.

·       Continuously monitor and analyze market conditions, customer needs, and competitor activity to adjust strategies as necessary.

Distributor and Customer Relationship Management:

·       Build and maintain strong relationships with distributor partners to drive sales growth.

·       Serve as the primary point of contact for customers in the region and ensuring customer satisfaction.

·       Engage in regular communication with distributor contacts to monitor performance and identify opportunities for growth.

Revenue and System Placement Goals:

·       Achieve monthly, quarterly, and annual targets for DASH® cartridges, consumables, and system placements.

·       Accurately maintain sales forecasts, pipeline data, and CRM records to track performance and provide actionable insights to the Vice President of Sales, the commercial organization, and the company.

Sales Strategy and Execution:

·       Develop and execute region-specific business plans that incorporate market strategies, competitive analysis, customer insights, distributor updates, and individual performance.

·       Work with internal teams, including marketing, to align efforts and ensure cohesive execution of sales strategies.

·       Leverage CRM tools to manage customer base, track activities, monitor performance, and provide accurate forecasts.

·       Lead regional planning efforts to identify high-potential customers and specific opportunities to drive growth.

Collaboration and Cross-Functional Engagement:

·       Work closely with internal teams, including marketing, operations, and customer support, to ensure successful product launches, promotional campaigns, and ongoing customer support.

·       Participate in field visits with the Vice President of Sales to identify opportunities for improvement and ensure alignment with company objectives.

·       Provide regular updates on regional activities, including customer feedback, market trends, and competitor insights.

Business Acumen and Financial Management:

·       Ensure fiscal responsibility by controlling expenses and ensuring the company’s profitability targets are met.

·       Satisfy administrative requirements on time (e.g. Expense Reporting, Monthly Reports, Business Plans, Projects)

·       Continuously assess market trends and competitor activities to adjust sales strategies and improve business performance

Education:

·       Bachelor’s degree in business, science, or a related field is required; or equivalent combination of experience and education can be considered.

Qualifications/Experience:

·       Minimum of 3 years of experience in diagnostics, medical devices, or healthcare is required.

·       Point-of-care CLIA waived system and cartridge sales experience is strongly preferred.

·       Experience in selling/contracting capital equipment, reagents, and consumables is strongly preferred.

·       Demonstrated ownership of the entire sales process is required; experienced in prospecting, qualification, positioning/value creation, product demonstration, pricing proposal, negotiation/contracting, implementation, and account management is preferred.

·       Proven ability to manage distributor relationships is strongly preferred.

·       Strong track record of meeting or exceeding sales targets is required.

Skills: 

·       Strong Communicator with exceptional product demonstration skills. 

·       Demonstrated product, market, reimbursement, and industry knowledge.

·       Self-starter that acts with a sense of urgency.

·       Relationship-builder with the ability to establish lasting business relationships with customers and distributor partners.

·       Excellent sales and negotiation skills, with the ability to close deals and manage the full sales cycle.

·       Ability to analyze market trends and adjust strategies to meet changing customer needs.

·       Proficiency in Microsoft Office suite, CRM tools, territory planning, and sales forecasting.

Physical/Other Requirements

Work Environment:

·       Willingness to travel domestically up to 65% of the time.  Includes customer sites, distributor meetings, national and local tradeshows/conferences, and company meetings.

·       Remote position with a home-office base when not traveling.

Physical Requirements:

·       Repetitive Motion: Regular use of Computer (typing and moving computer mouse)

·       Positions: Sitting and Standing

·       Use of Strength: < 25 lbs.

·       Speaking and Communicating