Sales Manager
About Us:
Morse Manufacturing is a family-owned company that’s been around for more than 100 years, designing and building drum and barrel handling equipment right here in the U.S. We make everything from drum tumblers to forklift attachments, and we also create custom solutions when customers need something unique. With a dealer network in over 55 countries, we’re proud to be known as “The Drum Handling Specialists®” and to keep manufacturing rooted in Syracuse, NY.
We’re looking for a Sales Manager who loves building relationships, driving growth, and helping dealers succeed. In this role, you’ll lead domestic and international sales, grow new markets, and support both our dealer network and customer service team. If you’re a self-starter who enjoys problem-solving, mentoring others, and keeping things organized, this could be a great fit for you.
Sales Lead Processing
- Preparing end-user sales leads for dealers; gather information from end users, provide information to the dealer, provide dealer support during the sales process
- Pre-qualifying end-user leads as necessary
- Tracking and evaluating dealer sales lead follow-through and performance
Existing Dealer Relationship Development
- Build and maintain relationships with dealers, provide support and training to new salespeople including informational product webinars
- Identifying potential dealer needs and interests and effectively communicating benefits and opportunities available to meet needs and interests
- Analyzing Dealer performance and appropriating resources as necessary to match dealer capacity with sales potential.
Customer Service
- Providing support to the Customer Service Team, answering questions, and assisting in problem solving.
- Managing and directing staffing, training, and performance feedback to develop and improve the inside customer service function
- Maintaining communications with internal personnel to ensure efforts are in line with Sales/Marketing objectives and Dealer requirements
New Dealer Development
- Develop and implement effective dealer recruitment and market focused strategies.
- Generating and developing new distribution partners; calling on prospective distributors; analyzing capacity to resell Morse products.
End-User Sales Development
- Expanding existing and potential end-user customers through the dealer distribution channel
Strategic Planning
- Develop and implement strategic sales plans to address dealer and end-user requirements
- Preparing strategic periodic sales reports
Marketing Assistance
- Working closely with Marketing Manager to create awareness and demand for the company products and services
- Assisting with preparing and distributing marketing materials in-print and on-line. Includes new content creation and idea generation.
Trade Show Planning
- Support Marketing by setting up the dealer meetings and product displays when booth display is applicable.
New Product Development
- Assisting in new product research, customer requirements, and market trends
Product Pricing
- Reviewing or performing market analyses to determine customer needs, competitor price schedules, and discount rates
What We’re Looking For:
- Bachelor’s degree in Business, Marketing, or a related field (or equivalent experience)
- 3–5 years of customer service or sales experience, ideally in manufacturing/distribution
- Experience building or managing reseller/distributor networks a plus
- Strong communication skills—you can explain, present, and motivate with ease
- Great organizational skills—you can juggle projects and details without losing focus
- A problem-solver who can think creatively and independently while keeping team goals in mind
- Leadership skills—you know how to coach, mentor, and guide a team
Extra Details
- Travel: About 25% (mostly U.S., with some international trips for dealers and trade shows)
- Tech tools: Microsoft Office (Word, Excel, PowerPoint, Outlook), Adobe Acrobat
- Work environment: Mostly office-based with occasional visits to the shop floor; light lifting (up to 10 lbs) may be needed
Why You’ll Love It Here
- A role with variety—sales, strategy, customer service, marketing, and product development
- Opportunity to make a real impact in expanding markets and growing our dealer network
- A supportive team environment where your ideas are valued and initiative is encouraged