Digital Marketing Associate

Background

Founded in 2009, Descendant of Thieves is an NYC-based men’s clothing brand. Descendant of Thieves clothing is currently sold across a range of brick-and-mortar stores, from Nordstrom’s to boutique shops such as Fred Segal/Ron Robinson (LA).

Over the next two years, Descendant of Thieves would like to significantly build and expand its direct-to-consumer e-commerce business.

 As a Marketing Associate at Descendant of Thieves, you will work closely with the Founder and the help of a highly-qualified, external Marketing Advisor to build our ecommerce program from the ground up and be hugely influential in its success. 

Responsibilities

• Plan, manage, and optimize paid, cross-channel marketing programs that maximize profit
• Design and maintain dashboards for regular reporting, analysis, and communication with stakeholders
• Coordinate, execute, and improve email marketing programs and subscribership
• Build and establish the brand’s voice and presence on social media, email, organic search, and popular forums such as /r/MaleFashionAdvice
• Proactively discover and experiment with new marketing channels and strategies
• Create marketing assets, including images and copy, and plan a production calendar
• Build partnerships with industry influencers, bloggers, and tastemakers
• Draft compelling, relevant marketing messaging for email, social media, and advertising
• Work with Development team to manage site content, improve customer experience, and increase target conversion rates
• Support ad-hoc startup needs

Requirements

• 3+ years of experience in digital marketing role
• Strong understanding of digital marketing channels, best practices, and measurement
• Strong quantitative and analytical skills
• Comfortable using Excel to analyze data, generate reports, and manipulate pivot tables
• Excellent written communication
• Comfortable writing copy on behalf of the brand across online channels
• Working knowledge of Google Analytics, AdWords, and Facebook Advertising