Digital Marketing & Customer Experience Coordinator (AI & Automation)

We are seeking a highly organized and forward-thinking Digital Marketing & Customer Experience Coordinator to support and enhance our digital presence, customer journey, and internal systems.

This role is ideal for someone early in their career who is hands-on, curious, motivated to grow, and who enjoys working at the intersection of digital marketing, user experience, and technology. You’ll play a key role in improving how we connect with families online while helping introduce automation and AI-driven efficiencies across the organization.

This is a great opportunity for someone who wants to build practical experience across marketing, systems, and emerging technologies in a supportive and evolving environment.

What you’ll do:

Digital Marketing & Online Presence

• Maintain and improve website content and functionality within our CMS, ensuring accuracy, usability, and alignment with brand standards
• Support digital marketing efforts across SEO, social media, and paid advertising (Meta, Google Ads)
• Coordinate content updates, social media scheduling, and campaign tracking
• Work with external partners on website improvements and digital initiatives
• Monitor performance and flag opportunities for improvement

Customer Experience (CX)

• Help monitor and improve the customer experience across digital touchpoints (website, forms, communications)
• Identify usability issues and recommend practical improvements
• Ensure consistency and clarity across digital content and interactions

AI, Automation & Digital Systems

• Support the implementation of automation and AI tools to improve workflows and efficiency
• Build and maintain simple automated processes using tools such as Microsoft Power Automate and Google Workspace
• Assist in creating and maintaining internal tools such as trackers, dashboards, and connected spreadsheets
• Identify opportunities to reduce manual work and improve processes

Project & Operational Support

• Coordinate and track tasks across digital and operational projects
• Maintain internal systems (Planner, SharePoint, logs) to ensure visibility and organization
• Support meetings and projects by organizing materials and tracking follow-ups
• Assist with basic technology coordination and liaise with IT providers when needed

What you’ll bring:

• 2–4 years of experience in digital marketing, administration, systems coordination, or a related role
• Strong proficiency with Microsoft 365 (Teams, Planner, SharePoint, Excel) and/or Google Workspace
• Experience updating websites using a CMS
• Familiarity with social media platforms and digital marketing basics (SEO, ads, analytics)
• Interest in or exposure to automation tools or AI technologies
• Strong attention to detail and organization skills
• A proactive mindset and willingness to learn new tools and systems
• Ability to manage multiple tasks and priorities in a structured way
• Clear communication skills and a collaborative approach
• Comfortable with evolving responsibilities, ad hoc requests, and supporting special projects
• Clear background check
• Strong work ethic, reliable, punctual, honest, caring, and professional

What we offer:

• Starting wage of $30.00/hour
• Monday to Friday, in-office (8:30am – 4:30pm)
• Uniform provided on day one
• Start accumulating paid vacation days on the first day of employment
• 3 months: Comprehensive benefits plan
• 6 months: Quarterly bonus participation
• 2 years: RSP contributions + 3 weeks’ vacation
• 5 years: TFSA matching

About Us:

McInnis & Holloway Funeral Homes is an independent, progressive organization that embraces new ideas, fresh approaches, and evolving technology. With ten locations serving Calgary and southern Alberta, we have been a trusted part of the community since 1903.

Apply:

If you’re looking for a role where you can build your skills, contribute meaningfully, and grow into emerging areas like AI and automation, we would love to hear from you.

• • Execute digital
  • Improve systems
  • Start AI adoption
  • Grow into the bigger role

Please note: The successful candidate will be required to provide a clear security clearance.

We thank all candidates for their applications but only candidates selected for an interview will be contacted.

Please visit our careers page to see more job opportunities.