Marketing Manager (International)

Marketing Manager (International)

The Marketing manager responsibilities include tracking and analyzing the performance of international advertising campaigns, working and directing a global network of agency vendors, and working with corporate marketing ensuring that all international marketing material is in line with brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.  

Responsibilities

• Develop strategies and tactics to push the brand out internationally, including launches, customer acquisition and customer loyalty.  
• Deploy marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of traditional and digital marketing campaigns. 
• Lead organic and paid acquisition channels like content creation, content curation, publicity, social media, lead generation campaigns, copywriting etc. 
• Produce engaging content for the company that attracts and converts customers 
• Build strategic relationships and partner with key industry players, agencies and vendors
• Oversee and approve marketing material, from website banners to hard copy brochures 
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust advertising campaigns accordingly

Requirements

• BSc/MSc degree in Marketing or related field
• Demonstrable experience in marketing with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• A sense of aesthetics and a love for great copy and engaging community communication
• Up-to-date with the latest trends and best practices in marketing and measurement